I really like the Nokia N82′s launch… If you don’t consider the excessive blog coverage (which is duplicating the same news over and over) , true and false leaks and the guy in the Launch presentation, everything else seems quite spot on.

I like the product manager demonstration which doesn’t leave you standing in front of the pc thinking…”Ok, this is the usual marketing stuff, where is the *genuine* stuff?”. The guy is presenting with a casual shirt, seems uncomfortable, no smart suits, no journalist posture with his hands open like Jesus in his Last Supper, if it was live and not edited it would have been simply amazing.

I really don’t like wasting my time watching “press releases” (I actually I never watch them) but these days being open to its users it’s a necessity for Nokia and this launch resulted in something different on some level.. the live chat, the people there, the informal settings and Finnish accents, it was like you could see the people behind the company which is really nice (Nokia Connecting People )

Then there is the documentary video “The making of the Nokia N82″.

Nothing special, but I recently did a training course in Copenhagen with Senior Design Specialist in Nokia and I was amazed how this video reminded me that guy… I personally don’t like the design of this phone (and actually the design of some previous models as well), but I never really thought about the amount of efforts that go in design until I participated in that training… The guy was drawing cool things *all the time* during the training. That is when I realised (doh, you might say) that mobile phone design is not just a work activity for designers, it’s a passion (It’s something I envy probably because I’d like to share the same passion). And it’s nice to see the work behind that in the movie. You usually see/interact with people behind the software but it’s nice to get a glimpse of people managing the project, creating the hardware, delivering the product that a lot of people feel attached to.I hope we will be able to see more in the future…

By the way, the marketing was also more focused but no buzzword yet for the Nokia camera phones. We are still stuck with N-Series. Camera speed could also improve, please. Also, the guy in the Launch presentation reminds me of Gordon Brown when he was chancellor and had to deliver the budget report